Design as a co-creator of a city
Irobe-san, you have been part of this TokyoYard PROJECT since the very initial discussion phase. You also designed the project logo.
It’s been two years since you first contacted me, hasn’t it? At the time the project didn’t even have a name. The TokyoYard PROJECT is much more than the conventional urban development. It rethinks the uniqueness of the community from day one. It was exciting for me to be able to be part of such a project from the very beginning.
It’s quite rare to bring in the visual design perspective into urban development at the initial stage. Usually we designers are called in much later; our task is to use visual design to “add the meat” to a readymade framework (building). For me, the thought of using design to co-design this new city with the team was appealing.
It is also not common in Japan for visual design to be part of city building on a 3D scale. As someone who works with visual design – a primarily 2D form of communication – I had always wanted to experiment with this kind of approach.